Building trust, at scale.
We help mission-driven organisations earn trust in what they say, what they build, and how their teams work.
A tribe is a group of people who trust each other.That trust is hard to build and easy to lose.We help organisations earn it, and keep it as they grow.
How we build trust
- What you say
Strategic communications
Strategy, messaging, media relations and spokesperson training.
- What you build
Product and AI strategy
Audience research, product launch, AI policies and choosing the right tools.
- How your people work
Internal communications and culture
Values, internal communications, onboarding and keeping remote teams connected.
Training delivered with
Founded by Sara Elkhalili, a communications and culture strategist, a product builder, and a journalism and AI trainer.
About Sara →
- 25+
- Years in media
- 27+
- Countries
- +1,500
- Workshop participants
- 14+
- Years training and consulting with TRF
- 12
- Years in startups
- 5
- Products launched
Trusted by
Sara can truly turn a business around. She spearheaded the user-listening approach at the company, which led to a better understanding of our users and a more engaged clientele.
Dina Aboughazala, Founder, Egab